Crisis communication

Hague has already assisted many organisations in crisis situations. Administrative conflicts, integrity issues, serious accidents, legal issues with reputational risks and collisions with ministers and parliament. That experience has taught us that there is no blueprint for crisis communication. Every crisis has its own unique character and requires its own approach.

“Creating peace in a hectic environment”

There is one basic rule: Never panic. Hague creates peace in a hectic environment. We first look for the relevant facts and responsibilities. Taking on the voice of the critical outside world, we ask the questions that an organisation often won’t ask itself. This information creates the basis for clear core messages and Q&As, that can adjust as the crisis develops, and that we spread through media and social channels. Informing your employees and stakeholders is essential, as they are your ambassadors.