“Creating peace in a hectic environment”
There is one basic rule: Never panic. Hague creates peace in a hectic environment. We first look for the relevant facts and responsibilities. Taking on the voice of the critical outside world, we ask the questions that an organisation often won’t ask itself. This information creates the basis for clear core messages and Q&As, that can adjust as the crisis develops, and that we spread through media and social channels. Informing your employees and stakeholders is essential, as they are your ambassadors.