9 May 2023

Sandra Maas, Managing Director at Hague Corporate Affairs.

Sandra Maas recently started as Managing Director. Maas manages the agency and advises various clients in the field of Public Affairs and Corporate Communications. With the appointment of Sandra, Hague Corporate Affairs takes a new step towards further professionalisation and growth to serve clients even better and attract more top talent.

Sandra has worked at several leading Dutch and international companies in her career. She has been board spokesperson at KLM, Head of Public Affairs and Communications at Coca-Cola and Head of Communications at Blokker Holding. Sandra also founded her own consulting firm in the field of reputation management and corporate communications where she advised clients such as Kellogg’s, NOS, Strukton and Dutch Institute for Clinical Auditing and SkyTeam alliance. Prior to her work at Hague, she led the Global Communications Business Partner Unit for Ingka Holding (IKEA). She was also a board member of Vereniging Natuurmonumenten (Society for Nature Conservation) for 8 years.

Sandra: ‘What an honor to work with a group of talented colleagues, real media, and political junkies, with in-depth knowledge of (geo)political developments and European and Hague politics. I am very much looking forward to working together with my colleagues to help our clients even better, not only by bridging the gap between politics, various social stakeholders, and the business community, but also between various disciplines such as Public Affairs, Corporate Communication, media relations and corporate positioning.’

Peter ter Horst, Managing Director:“We are very happy that Sandra wants to join us in the great adventure of Hague. With her experience in and deep knowledge of corporate communications, she also strengthens this side of our business. Sandra is an outstanding leader, and I am sure she will bring Hague and our clients, new perspectives, energy, and further development.

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9 May 2023

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