The corporate story is the basis for all communication. It sets the tone. That’s why we speak with the people who make your company what it is first: from the doorman to the CEO. Because the corporate story connects your employees with each other and with the common goal. The story explains strategic choices in the past, present and in the future. Once you have the story about who you are, you can logically see how marketing communication, corporate communication, internal and even crisis communication are related.
“Without a story you are invisible”
A clear story can also prevent reputational damage