Alex is an expert in the area of influence and knows how complex messages can be made persuasive for various stakeholders. Persuasion starts with understanding your audience: only if you completely understand they way they think you can start changing their opinion. When someone communicates under the assumption that only he is right, he will have a hard time finding allies.
Alex believes in a true corporate affairs approach: not just formulating a compelling message with the client, but also engaging in a strategic discussion about the message itself.
“TRUE INFLUENCE REQUIRES MORE THAN JUST SHOUTING ARGUMENTS”
Alex was formerly a partner at training company Debat.NL, where he applied the art of persuasion at the highest levels. He worked as a trainer, coach and speechwriter for Dutch and international businesses and helped politicians to properly communicate difficult messages.
Alex studied Political Science with a Masters Degree in Political Philosophy at Leiden University. When he is not working, he volunteers at a local association that works with young people.