This varies from an infographic that clarifies a complicated process, a penetrating story that gives people a new perspective, to a multimedia platform that directs a discussion on a large theme. The choices depend on who you want to reach, how it’s set with image and reputation, and what objectives are formulated in the area of personal relations and communication.
Dick provides a journalistic approach and a corporate result by asking probing questions that get to the core of a case. He then brings it all to life in word, image and sound. Because an organisation can have a different approach for each group of stakeholders, Dick helps to formulate various content strategies for each group.
“My goal is to promote wonder, to discover together that there’s always more than meets the eye, and then to provide this all with the right words and images”
Dick van der Meer ran complex news organisations in turbulent times as interim editor-in-chief at the Haagsche Courant and the AD. He’s led large editorial departments publishing numerous editions on paper and online. He was responsible for big budgets and several employees, had crucial IT projects under his wing, changed logistics processes and managed the legal affairs for the editors. He’s familiar with the many facets of journalism and publishing. Dick has always shown interest in media innovation, both in terms of content, what the public wants, and the ways of publishing – the how, where, when.