Stakeholder analysis and management

What does the outside world think about what’s important to you? What are their views and opinions? And what do stakeholders think of your organisation and your story? We conduct thorough stakeholder analysis and management to uncover these insights. 

By understanding their priorities and goals, you can effectively influence their perspectives. Industry associations, competitors, politicians, and civil servants all have their own agendas. Are you aware of these agendas and how they affect your field? When was your last meaningful conversation with your stakeholders? We can help you navigate these dynamics, foster stronger relationships, and align your strategies with their expectations.

Conflicting interests

You can only influence your stakeholders effectively when you know their viewpoints and goals. We analyse their positions on the areas you are working on or are involved in, and we generate a clear overview. This way you’ll know exactly which chess pieces should be moved in the battle between conflicting societal interests. 

Insight into your reputation

If necessary, we will have an in-depth conversation with your stakeholders to learn more about their actual position and what they think about your organisation. As neutral outsiders, we can offer an honest analysis of their opinions.

We interview key figures and decision makers who can influence other people’s opinions about you. We find out what motivates them, what they really think of you, and what you should do – or shouldn’t do – to turn them into allies. This is how every effective lobbying process starts.

Services

In addition to stakeholder analysis and management, we are also pleased to assist you with:

Sandra Maas - Managing Director

"Understanding who your stakeholders are, what they do and desire, and their opinions of you helps improve collaboration, mitigate risks, and remove obstacles for your organisation. Additionally, effective stakeholder management often results in innovative solutions that benefit all parties involved."

From analysis to management

The days when organisations could blindly focus on their own goals are long past. Every company, organisation, or government has to deal with the outside world: an eclectic mix of organisations, individuals, and authorities with overlapping or conflicting interests.

If you want to respond properly to the opportunities and risks coming from the outside world, you need to know what’s going on, you have to meet with key stakeholders and regularly evaluate your strategic relationship with those stakeholders. What motivates key figures and decision makers who influence other people’s opinions about you, including those of politicians, civil servants, social organisations, and your peers? With stakeholder management, Hague helps you keep a grip on this complex world.

Demanding stakeholders

You undoubtedly take time to reflect on how your organisation responds to what is happening in our society, but so do your stakeholders. They are looking for certainty, authenticity, and connection. Surveys also show that transparency, ethics, objectivity, and honesty are aspects that stakeholders value and are increasingly demanding. At the same time, a growing number of organisations – especially businesses – are required to actively demonstrate their perspective on social affairs by, e.g., joining the public debate and showing how they contribute to society.

Shared interests

Consequently, your organisation needs to consider implementing an effective stakeholder management strategy, which is often part of your lobbying activities. Hague can help you to start this discussion with your stakeholders. We explore leads and identify shared interests and risks that may harm your reputation. We find out what motivates your stakeholders, what they really think of you, and what you should do – or shouldn’t do – to turn them into allies. Hague will investigate possible coalitions and opportunities and, together, we will take action to convince stakeholders.

The Hague approach

Hague Corporate Affairs is a full-service consultancy firm with offices in Amsterdam, The Hague, Brussels, and Paris. In the areas of public affairs and corporate communication, we offer our clients a strategy and action. We help you tell your story and enhance your reputation. Besides that, we offer advice on your influencing strategy in the political arena, with your stakeholders, and in the media. Our advisers have expert and substantive knowledge, are involved with our clients, and enjoy going the extra mile. We will do everything to bring your organisation closer to achieving its goals. Feel free to contact us so we can get to know each other.

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