Senior Advisor


Partners & Policy


Meines & Partners

Josja Roest

Josja applies the laws of the communication discipline to all of his public affairs projects so he can maximise the impact on the policy-making process, the stakeholder field and the political arena.

As a senior advisor at Hague, Josja can successfully connect the strategy of a public affairs or communication process with its implementation. This is essential as it’s the operational layer that has an influence on the end result.

In practice, it means that Josja goes into the field to retrieve relevant information, he knows how to turn that information into a long-term strategy and is able to give the strategy feet to stand on in the execution. Writing and conveying a convincing story is crucial in the execution phase. According to Josja, a good story is the beginning and end point of every successful communication process. To build up a good story it’s essential to ‘monitor’ the media as well as political developments.


Josja had already combined the disciplines of communication and policy during his studies in Management and Organisational Sciences and Governance & Policy at the University of Utrecht. After his studies he gained the necessary experience at a Hague consultancy firm in the field of lobbying and public affairs, and as an independent entrepreneur.

For his company Josja worked as a college teacher for several large private educational organisations. As a teacher, Josja has mastered how to simplify complex issues and translate them into concrete solutions. This is a competence that comes in handy during both the consultancy work and the training sessions of the Hague Academy.